Contrary to popular opinion, media relations is not dead – it’s still the backbone of all public relations and we’ve been doing it for years, for some of the biggest names in the business.
Between us, we have a lifetime of skills at the highest level, both as corporate communicators and working journalists.
And don’t be fooled – good media relations is important, but it’s not easy.
Every day, journalists and bloggers are deluged with literally hundreds of press releases, twitter updates, social media feeds and other “great ideas” from a hungry, media-driven world.
So, how can you stand out from the crowd and get noticed?
It takes preparation, experience, great relevant messaging, agility – and strong relationships.
That’s where we can help.
We can identify the right media, draw up a strategy to engage with them, train your spokespeople, write and deliver your press releases, and make sure that you’re getting the right coverage, with the right messages, in front of the right people.
We’ve been doing this for years and our results speak for themselves.
If you’re interested in what we can do, have a look at a case study for a recent project that we undertook – and compare the ROI of media relations to more expensive marketing techniques such as traditional advertising – you might be surprised.
It’s a powerful alternative and is packed with credibility.
Drop us a line if you think we could help – we’d love to get involved.